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Influencer Outreach Best Practices: Preparing the Pitch
photo credit: Waldo Jaquith via photopin cc Taking time to prepare a great brief or “pitch” to send to influencers for your outreach campaign is well worth the effort. Sprinting ahead and inviting...
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20 Ways Influencer Outreach Will Make You Better In Bed
photo credit: LyndaSanchez via photopin cc First of all, happy hump day! Hope everyone is having a great week. We decided to get a bit creative today. We noticed that there are “best practices” in...
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Smelly Cat and Why Your Influencer Outreach Isn’t Working
Image via TVRage I’m a huge Friends geek. I own all 10 seasons, and watched all 236 episodes at least 10 times. After Joey and Chandler, Phoebe Buffay would be my favourite. She’s quirky, outspoken,...
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Back to School: Influencer Outreach 101
Photo Credit: David Maddison via PhotoPin cc Let’s say you’re the new kid at school. You’ve identified who your first new friend is going to be. Then the dilemma sets in: how do you become friends...
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5 Takeaways from the Outreach Marketing Summit
Created on Wordle.net I attended GroupHigh’s Outreach Marketing Summit yesterday and it was awesome! This was my first ‘Virtual Summit’ experience and I must say, I will do it again. The perks to a...
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How To: 6 Basic Steps to Manage Influencer Outreach Campaigns
On the surface, influencer outreach programs are relatively straightforward: Step 1: Establish your marketing campaign goals, strategy and messaging Step 2: Identify and describe your ideal...
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4 Elements of Influencer Vetting (Part 1)
It’s safe to say that most of us have seen a TV show where every character is driving the exact same car or a commercial where a well-known face is endorsing a product they have clearly never used in...
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8 Tips to Ensure Your Influencer Campaign Doesn’t Flop
What would Don do? The world of marketing is changing. Proper execution of an influencer campaign is as important today as branding, print advertisements, and the afternoon buzz were in the Mad Men...
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3 Reasons Why Influencers Can Boost Your Content Marketing
In chess, there are four hundred possible board combinations after each player’s opening move and over nine million by the time both players have had three turns. Simply put, it’s impossible to know...
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